SEO Terminology

To understand SEO you have to learn the terminology. The terms included on this page are for reference only.

A – SEO Website Terms

Accessibility

Above the fold. A term first coined by the newspaper industry. Above the fold is the upper half of the front page. A good editor would include all the best stories and photos on the front upper page. For the internet user the "Above the fold" is the amount of the page visual without having to scroll. Website advertisers tend to want to be positioned above the fold. With the arrival of the smartphone the short lived website design trend of Above the fold now a lost art.

Adwords.

Affiliate.

ALT Tag.

Analytics.

Anchor Text.

Authorship.

B – SEO Website Terms

Backlink
Below the fold
Blog
Bookmark
Bounce Rate
Breadcrumbs
Broken Links

C

Cache
Call to Action (CTA)
Captcha
Click through rate (CTR)
Cloak
Clustering
Comments
Cookie
Content Management System (CMS)
Contextual Advertising
Conversions
Copywrite
Cost per click (CPC)
Crawler
CSS - Cascading Style sheets

D

Domain Name
Duplicate Content

E

Ebook
Epub
Ecommerce
Email List
Email Marketing
External Link

F

Favicon.
Feed.
Focal Point..

H

Hacker
Header
Hits
HTML (Hypertext Markup Language)

I

Infographic
Impressions

J

Javascript

K

Keyword Density.
How frequently a keyword or phrase is used. Websites with a 5% keyword density tend to do well.

Keyword Research.
Keyword Research is one of the most important activities for a successful website. Discover which keywords are relevant to your website? Discern which Keywords generate traffic to your website. Learn the value of Keywords that relate to your business. Understand what keywords are trending on Google.

Keyword Stuffing.
Websites that have a Keyword Density above 5%.

L

Landing Page
Link
Link Building
Link Farm
Local Search Result

M

Meta Data
Meta Title
Meta Keyword
Meta Description
Monetize

N

Nofollow

O

Open Source
Organic Search Result

P

Pay-per-click
Plugin
Popup

Q

Quality Content
Query

R

Redirect.
Responsive.
Robot.txt.

S

SEO
Search Engine Optimization
Sitemap.
Social Media.
Spam.
Spider.
Splash Page.
Spyware.
Stop Words.
Subscriber.

T

Target Audience.
A target market is the first step to a well designed marketing effort. The group of customers are defined and targeted.

Traffic.
Website traffic refers to how many visitors come to a website.

U

Update
URL - Uniform Resource Locator
Usability
User Generated Content (UGC)

W

Webmaster.
The webmasters role is to oversee the health of your website. A good webmaster will run diagnostics on your website. Alerting the website owner of any security issues with the website framework. The webmaster will often work directly with the website designer or website developer to resolve website issues. In the cases for many small websites, the webmaster may also occupy the web designer and developer roles. In which case, you may want to keep you webmaster happy.

Web Designer / Website Designer.
The website designer is the visual artist. Working with a professional website designer or team is key to a successful website. Often a skilled graphic designer can create the prototype of the website interface. The design can be pressed on to the website developer to program.

Web Developer/ Website Develop.
Website developers work with the code for your website. Website developers are often directed by the Website Designer or Webmaster.

Whois.
Whois information relates to the domain ownership public records. Including who owns the domain. The domain owner's street address, phone number, and email address. The public record include when the domain was set-up, when it will expire, and when the domain was last accessed/updated. Domain information is public access information - however Whois Projection Program reduce access by being a buffer between the public and your contact information.

Widget.
Website widgets tends to be a small stand-alone application that serve a limited functionality. What made widgets popular is their ability to integrate a third party service to a portion of any web page. The widgets easy integration makes them ideal for sidebars, footers, or custom services, or media rich webpage intergration.

WordPress.
WordPress is a powerful Content Management System (CMS) and blogging platform. WordPress is a community based Open Source platform. Millions of websites are published and maintained on the WordPress platform.

x

x-height
XHTML
XML

Numbers – SEO Website Terms

404.
301 Redirect.
302 Redirect.

Leave a Reply