"Our primary goal is to serve users with high-quality, relevant information." ~ Google
Google wants to deliver quality unique content Content that is engaging and valuable. . Without quality content Google will quickly lose value. Content still rules for ranking. Like the Emperor’s New Clothes, it is worth dressing for the occasion.
Once you have brilliant content. Then organize. Do not have hidden pages.
Every Page Deserves A Link
TRUE TO LIFE EXPERIENCE: Rather than pay the fee to create a new page. The admin user created one hyperlink in the middle of a paragraph of text. The link landed the user into a maze of 500 different documents. None of the documents were accessible via the web sites navigation system. None of the pages appeared in the index of web site sitemap. The pages were connected with a loose chain of hyperlinks – with no central focus. An amazing task – surely took days to mastermind. At first. We figured the site was hacked. Hacked! No not one of our web sites. This can’t be true! Pull the code! My first response to reviewing the hack job was, “What type of programmer would code this poorly?” The next logical question was “how could a bad programmer ever break into the web site we built? “There had been no hack. This was an inside job. And, a perfect example of what Google begs use not to do when creating online content. “Every page should be reachable from at least one static text link” – Google.
Web Site Site Maps
Google loves web site maps. Do people use web site maps? Maybe, maybe not.
Sitemaps are simply a good idea when handled correctly. But much like adding too much salt to a dish – an over seasoned sitemap is redundant. Make your sitemap user friendly. Yes, that buzz word again “user friendly“. If you have a small web site consider including all your pages and blog posts. However, for a larger web site, point to the important pages. Try not to overwhelm your web site visitor with too many choices. Use good design styles, and well written title to direct your web site visitor. Keep the links to a reasonable amount.
What your content should include
Publish content to your web site that can be used. Research what is already available online. Determine if you can improve the online content. Aim to have an information-rich web site. Ensure that the content is accurate. That Page titles clearly relate to the content. If you web site depends on visitors – create original content.
Improve your ranking with words
Search engines index words and phrases. Keywords that are matched to user search queries. As any SEO pro will tell you – keyword placement is just the beginning of the SEO engagement. Having the right keyword density is a guideline and should not be confused with high-quality content.
Learn to understand the importance of using the correct keywords. Consider what words your customers may use to search for your business. A few customer related questions worth asking when selecting which Keywords to target.
- Are your customers knowledgeable?
- Are your new customers new to your industry?
- Do your customers know your industry?
- Do your customers know your industry terminology?
Refine your attributes for improved SEO index
Behind the scenes are many web site tags. Improve your web site ability to index by including clear and precise tags.
Web Site Hyperlinks: Create useful Hyperlink titles. Instead of instructing “Click Me” – add a more descriptive instruction. “Download 2014 Business Report”. When the hyperlink is user-friendly, it simply means that your end user understands the links clearly. Keep the <title> elements and ALT attributes accurate and precise.
No Broken Links
Google doesn’t like a broken link the way the rest of us hate the end of the world. Yes, it really is that bad. Check your website often for broken links. And, repair them. There is no reason why you should ever have broken links. Use the Broken Link Checker plugin to keep your WordPress web site current.